“A good portion of a school’s brand value is a result of the perceived brand of that school by many who will never go there. A school cannot just hire the best professors and then announce that it is a legitimate competitor to Yale; it must convince people, rightfully or not, that it is indeed a competitor of Yale. This requirement of building up a brand is another reason schools are excellent models of brand building through investment over a long period of time, which ultimately results in the steady increase of brand value and a return on that expanding brand value.”
@steelemaley @JayCollier When did Wiscasset start investing in the sciences? I think that's great, but I feel robbed of experience.
@snappity: Kids don't like to be told "act like adults" and then get treated like children. #mlti2013 #mlti
University Brands (brandchannel.com)