Home > Giraffe Forum » IKEA chooses an ugly font

Giraffe Forum » IKEA chooses an ugly font

September 20, 2009 | Posted by Jay Collier

“The purpose of marketing and advertising used to be to get customers to do the things you wanted them to do. The purpose of web marketing and advertising … starts off by accepting that the customer is on the Web to do something. It then focuses on helping that customer become more successful in doing that thing, not getting the customer to do something else”

In: Noted | , ,

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


  • Follow

    Flickr IMDB Last FM Linked In RSS YouTube

  • Subscribe via e-mail

    Subscribe via e-mail

  • Social

    JayCollierJayCollier: VPR interviews Deb Van Dyke of the Global Health Media Project about The Story of Cholera - http://t.co/yGUpZ9Pz Video: http://t.co/mZg7YXoU
    3 days ago
    JayCollierJayCollier: Ehrenreich: life has grown much worse for the working poor since she researched "Nickel and Dimed" 10 years ago - http://t.co/zLuccmpZ
    3 days ago
    JayCollierJayCollier: Scientific-American: In praise of introverts and solitude. [Benefit of collaborating *online*: time for contemplation] http://t.co/ZSCuFsJO
    3 days ago



    |

  • Explore

    Categories
    Archive

  • Recent updates

  • Recommended

    Please support The Compass by using these links to order services, or by making an online donation.