“Right now, the social web is a vibrant “egosystem.” When we were introduced to blogs, Facebook or Twitter, as human beings, we were simply excited at having an audience for our words and our experiences. With every reaction and friend request, we were rewarded to share more of ourselves.
“Now we realize something new: that what someone says can represent varying levels of value, whether it is an opinion or expertise. Who you are connected to is also important. We are judged by the company we keep. When combined, actions and relationships create a foundation for social capital….
“For example, banks are looking at an individual’s social graph to determine their credit risk. In the blink of an eye, what could be considered trivial information becomes an influential element that will contribute to changing the direction your life will take. I believe we should make users more aware of this unfolding reality. This is about consciousness. How they engage online and who they connect with serves as social currency in every transaction.”
- Excerpts from A Conversation About You, Social Currency and Social Capital.