“Managing content can yield enormous rewards, but it requires a continuous improvement model…. “I know of a hugely successful website where changes are made several times a day. I know of another website that has achieved four times the industry average in lead generation because of a continuous improvement model. In fact, I can’t think … | Read more.
“If you sometimes stop and wonder why you donate to your local school’s annual fundraiser, help plant trees on your town’s main drag or offer free hot cocoa at every street fair, the answer is because you’re either very generous or you know what’s good for your local economy. “New research suggests when people ‘love’ … | Read more.
“In Rachel Botsman’s new book, What’s Mine is Yours: The Rise of Collaborative Consumption, the general theme is that we’re shifting away from a society of hyper-consumption and equating personal self-worth with amount of material good accumulated, and instead to a world where our ability to access and exchange resources, develop a reputation, and build … | Read more.