Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored (Jakob Nielsen's Alertbox) “Don’t use clever phrases and marketing lingo. … Limit font styles and other text formatting. … Don’t look like an ad.” Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored (Jakob Nielsen’s Alertbox) Leave a Reply Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Notify me of follow-up comments by email. Notify me of new posts by email.