Learning from Obama's Campaign Structure: How to Organize for Success (techPresident)

“To talk about the critical online tools of 2008 without discussing the framework that governed their use would be missing the most important part of the story. ANYONE could employ (most of) the technology the Obamans used, but very few online communicators have ever done so either as effectively or on such a scale. One important lesson from Obama: the tools don’t matter as much as how you use them.” (via @echoditto)

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