The Bates Updates program

Integrating “push” and “pull” communications via e-mail for online engagement

Goals

• We want people to learn about the Bates people and events that are most interesting to them (Views).
• We want to learn more about their interests and help them connect more personally with Bates (Updates).

Objectives

• To encourage subscriptions, we want to provide multiple opt-in lists to deliver categorized posts (via RSS).
• To learn about subscribers, we want to gather actionable metrics integrated with the Bates Views posts (via Google Analytics).
• The current campus e-mail distribution service does not support either of these features, so we developed Bates Updates using an unbranded external service provider that specializes in e-mail delivery rates and compliance.

This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.