Integrating “push” and “pull” communications via e-mail for online engagement
Goals
We want people to learn about the Bates people and events that are most interesting to them (Views).
We want to learn more about their interests and help them connect more personally with Bates (Updates).
Objectives
To encourage subscriptions, we want to provide multiple opt-in lists to deliver categorized posts (via RSS).
To learn about subscribers, we want to gather actionable metrics integrated with the Bates Views posts (via Google Analytics).
The current campus e-mail distribution service does not support either of these features, so we developed Bates Updates using an unbranded external service provider that specializes in e-mail delivery rates and compliance.
This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.
JayCollier: Brooks: Life isn’t a project to be completed; it is an unknowable landscape to be explored thru observation, awareness. http://t.co/Xy4DSsfB 2 days ago
Jay Collier Yes, Daniel. I concur. It is interesting that, as I have benefitted from the increasing power of digital processing and the Internet over the years,... – Apr 01, 2:45 PM
Daniel hi jay i think we’ve become too dependent on the digital world (computers, the internet, digital gadgets, etc) to do things for us that we... – Apr 01, 1:53 PM
Laura Sebastianelli wow! can't wait to see the full version!!!!! And, Jay thank you for sharing this. I was moved to tears! – Apr 02, 10:52 AM
Video introduces edX from MIT and Harvard. #highered #future #disruption #innovation http://t.co/ve65IqEMYes, Daniel. I concur. It is interesting that, as I have benefitted from the increasing power of digital processing and the Internet over the years,... – Apr 01, 2:45 PM
hi jay i think we’ve become too dependent on the digital world (computers, the internet, digital gadgets, etc) to do things for us that we... – Apr 01, 1:53 PM
wow! can't wait to see the full version!!!!! And, Jay thank you for sharing this. I was moved to tears! – Apr 02, 10:52 AM
The Bates Updates program
Integrating “push” and “pull” communications via e-mail for online engagement
Goals
Objectives
This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.