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Home 4 creative strategy

By Jay Collier, April 22, 2009

Over the past year, we’ve been listening to students, faculty, staff, alumni, and parents talk about why Bates is important to them. Our charge has been to translate that insight for our first-time online visitors: people who know nothing about Bates.

During that time, the essence of Bates has come through clearly and consistently, both from our Bates friends and also from our collaborative agency, iSite Design, which brings a valuable external perspective to this work.

Many liberal arts and sciences colleges work to help their students, alumni, and employees thrive in a rapidly changing world, and this is a foundation for the Bates approach.

This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.

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