Home > Program and project management > Bates online media > Bates Home and Views > Measuring engagement: first impressions

Measuring engagement: first impressions

By Jay Collier, November 3, 2009

We’ve only gathered two weeks of integrated data for our new home site — and we’re still fine-tuning, so caveat emptor — but already we can see some interesting trends on our two primary subdomains, www.bates.edu (home page and subsites) and home.bates.edu (the top levels and news site).

Compared to a year ago, our visits, page views, and pages/visit are up quite a bit.

Our bounce rate — visitors who arrive at a page or post and leave immediately — has gone down from 58% to 11% over the past year. This is a very good as a preliminary measurement of engagement.

This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


  • Follow

    Flickr IMDB Last FM Linked In RSS YouTube

  • Subscribe via e-mail

    Subscribe via e-mail

  • Social

    JayCollierJayCollier: VPR interviews Deb Van Dyke of the Global Health Media Project about The Story of Cholera - http://t.co/yGUpZ9Pz Video: http://t.co/mZg7YXoU
    3 days ago
    JayCollierJayCollier: Ehrenreich: life has grown much worse for the working poor since she researched "Nickel and Dimed" 10 years ago - http://t.co/zLuccmpZ
    3 days ago
    JayCollierJayCollier: Scientific-American: In praise of introverts and solitude. [Benefit of collaborating *online*: time for contemplation] http://t.co/ZSCuFsJO
    3 days ago



    |

  • Explore

    Categories
    Archive

  • Recent updates

  • Recommended

    Please support The Compass by using these links to order services, or by making an online donation.