We’ve only gathered two weeks of integrated data for our new home site — and we’re still fine-tuning, so caveat emptor — but already we can see some interesting trends on our two primary subdomains, www.bates.edu (home page and subsites) and home.bates.edu (the top levels and news site).
Compared to a year ago, our visits, page views, and pages/visit are up quite a bit.
Our bounce rate — visitors who arrive at a page or post and leave immediately — has gone down from 58% to 11% over the past year. This is a very good as a preliminary measurement of engagement.
This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.
Jay Collier Yes, Daniel. I concur. It is interesting that, as I have benefitted from the increasing power of digital processing and the Internet over the years,... – Apr 01, 2:45 PM
Daniel hi jay i think we’ve become too dependent on the digital world (computers, the internet, digital gadgets, etc) to do things for us that we... – Apr 01, 1:53 PM
Laura Sebastianelli wow! can't wait to see the full version!!!!! And, Jay thank you for sharing this. I was moved to tears! – Apr 02, 10:52 AM
Chinese artist Ai Weiwei's tweets translated into English by a volunteer team: http://t.co/fuvr0Ifr https://t.co/04Dye11CYes, Daniel. I concur. It is interesting that, as I have benefitted from the increasing power of digital processing and the Internet over the years,... – Apr 01, 2:45 PM
hi jay i think we’ve become too dependent on the digital world (computers, the internet, digital gadgets, etc) to do things for us that we... – Apr 01, 1:53 PM
wow! can't wait to see the full version!!!!! And, Jay thank you for sharing this. I was moved to tears! – Apr 02, 10:52 AM
Measuring engagement: first impressions
By Jay Collier, November 3, 2009
This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.