Measuring engagement: first impressions

We’ve only gathered two weeks of integrated data for our new home site — and we’re still fine-tuning, so caveat emptor — but already we can see some interesting trends on our two primary subdomains, www.bates.edu (home page and subsites) and home.bates.edu (the top levels and news site).

Compared to a year ago, our visits, page views, and pages/visit are up quite a bit.

Our bounce rate — visitors who arrive at a page or post and leave immediately — has gone down from 58% to 11% over the past year. This is a very good as a preliminary measurement of engagement.

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