The Web Hub: Purpose and scope

The official Web sites of Bates’ academic departments and administrative offices are important to both visitors and current members of the College community as they contain a range of targeted content — persuasive, informational, procedural — about Bates people, places, ideas, and events. Taken together, these official sites provide a prime opportunity to connect our constituents with each other and with their deeper interests.

To improve these sites, we will select, and lead deployment of, Bates’ next-generation content platform, train and coach users to migrate existing content into it, and then help continuously improve official sites over time, based on our established principles of effective Web experiences.

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