CASE Institute on Integrated Marketing and Branding

ImageCouncil for the Support and Advancement of Education — May 21-23, 2007 — Cambridge, Mass.

I’ve posted session notes from this conference here for two reasons.

First, I wanted to simply report on these important topics — some of these ideas might help us focus our work to be more effective at Bates.

However, I also wanted to demonstrate how we can use Web 2.0 services to share our knowledge. Basic session notes will be here in the wiki, I’ve added shared bookmarks to our “batesweb” tag on Delicious, and photos are tagged “caseimb” on Flickr.

Sessions

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