Core research: where to start

  • See also: Measuring Effectiveness

Identify 10-20 variables for which you think your school is competitive. Then, survey constituents.

On a scale of 1 to 5 …

  • How important is this variable in the delivery of the educational experience?
  • How well does school perform in delivering this variable?
  • How well does competitor A perform in delivering this variable?
  • How well does competitor B perform in delivering this variable?

Sample variables (from CASE seminar on “Measuring Effectiveness”)

  • Portrays a bold spirit    [1-2-3-4-5]
  • Entrepreneurial attitude    [1-2-3-4-5]
  • Culturally-diverse student population    [1-2-3-4-5]
  • A culturally diverse faculty   [1-2-3-4-5]
  • Performs groundbreaking research    [1-2-3-4-5]
  • Internationally respected faculty    [1-2-3-4-5]
  • A culture of innovation    [1-2-3-4-5]
  • Opportunities for personal discovery    [1-2-3-4-5]
  • Transforms the lives of students   [1-2-3-4-5]
  • Contributes to the community and society   [1-2-3-4-5]
  • Opportunities for academic discovery    [1-2-3-4-5]
  • Up-to-date classrooms, libraries and labs    [1-2-3-4-5]
  • Challenging academics    [1-2-3-4-5]
  • Access to the best available technology    [1-2-3-4-5]
  • High academic standards    [1-2-3-4-5]
  • Reputation for academic quality   [1-2-3-4-5]

No more than 2 or 3 competitors.

Importance performance chart: four quadrants

  • High importance/high performance
  • High importance/low performance (fix these)
  • Low importance/high performance
  • Low importance/low performance

Segment report

  • Range between yourself and competitor
  • Secondary measures for each group

See CASE seminar on “Measuring Effectiveness” for more background on metrics.

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