MIT CAES video strategy and script


  • Audience: Potential donors
  • Length: 6-8 minutes
  • Positioning: CAES is MIT’s “one-stop-shop” for a full range of services in leading-edge technology-enabled education. From research and development to video production, from graphics design and web production to video streaming and outcome assessment, the Center is unique among research universities with a full range of services under one organizational umbrella.
  • Donor contributions to CAES advance the entire field of technology-enabled learning, including our partners’ own efforts.


  • Interacting with multimedia content: “Face time with normally inaccessible experts”
  • Growing field of Video Tutors
  • Broadband distribution. Rich content multimedia
  • Interactive simulation learning


  • Focus solely on CAES projects and in depth.
  • Integrate copy from Educating for the Future
  • Title page for each segment
  • Each unit a module unto itself
  • Voice-over narrator plus on-camera quotes from principal investigators


Section 1 – CAES overview

In the 21st century, technology-enabled education will help people of all ages succeed in a knowledge-based global economy.

MIT’s Center for Advanced Educational Services, also known as CAES, is leading the way, integrating the most innovative technologies with the best of traditional education.

Corporate and academic partners, including Microsoft and the University of Cambridge, play a critical role in making these innovations possible. The result: new and exciting products and services used at MIT and around the world.

Section 2 – Research and development

CECI projects: Introduction. CAES stays on the leading edge by exploring emerging technologies through our research unit — the Center for Educational Computing Initiatives — as well as partnerships with Institute colleagues.

CAES is now seeking funding to extend its most innovative learning environments — which integrate text, video, and face-to-face interaction — to new subject areas.

CECI projects: Shakespeare Electronic Archive. With the Shakespeare Electronic Archive, students can experience the world’s greatest plays in a brand new way.

The project team has also created an experimental internet prototype that lets students share their insights — including video citations — over the web.

CECI projects: China Longbow. The China Longbow Archive brings together a digital collection of video, images, articles, and music covering life in 20th century China. When completed, the archive will be one of the most comprehensive visual collections covering the last one-hundred years of life in China.

Research Partnerships: Visualization. With a grant from the National Science Foundation, MIT Professor John Belcher and Janet Murray of the Georgia Institute of Technology are working to make this information more visual for students.

Research Partnerships: WebLabs. In the future, if you can’t come to the lab, the lab will come to you!

Prof. Jesus del Alamo and his team are making a real microelectronics testing laboratory available online to students from anywhere at anytime, 24 hours a day.

Section 3 – Interactive video tutors

Introduction and Physics Interactive Video Tutor (PIVoT). Imagine having your favorite professor around to answer your questions 24-hours a day.

CAES’s new web-based multimedia environment lets students create virtual conversations with their instructors through streaming video, two-way conferencing, and e-mail.

Students can ask questions and receive video tutorials customized specifically for their own needs and at their own pace.

The Physics Interactive Video Tutor with Professor Walter Lewin — and directed by Professor Richard Larson — helps students master Newtonian physics.

Linear Algebra. Nearly half of MIT undergraduates register for “Linear Algebra” due to its relevance in modern engineering.

Now, a video tutor with MIT Math Professor Gil Strang is in early development.

CAES has videotaped the classroom sessions with support from the Lord Foundation. In the next phase, staff will develop the multimedia interface.

Interactive Video Tutors: Masters Voices. CAES is also working with the Ford Motor Company to design and build a video tutor called “Masters’ Voices ™” to convey senior design engineers’ decades of knowledge to their younger colleagues.

As funding becomes available, this template will be applied to new academic areas and to corporate training.

Section 4 – Distance learning

Introduction. For 20 years, CAES has created and distributed MIT courses to practicing engineers and managers around the world, including the Institute’s first degree-granting distance education program: System Design and Management.

Today, CAES is at the forefront of course delivery via live and asynchronous internet and streaming video technologies.

Singapore-MIT Alliance (SMA). MIT and Singapore’s two leading universities — The National University of Singapore and Nanyang Technological University — are working together to develop and deliver five masters degree programs to students twelve time zones away.

Not only can students access lecture notes, quizzes and announcements during live lectures, but they can also work at their leisure on the web 24-hours-a-day.

The SMA program is one of the most advanced point-to-point distance learning programs in the world using Internet2 currently in production.

SMA is also part of a new multi-year research initiative called “Inventing the Global Classroom” directed by Richard Larson and supported by the Microsoft “I-Campus” Alliance. SMA will provide a living laboratory where pedagogy and new technology can be brought together to connect students in exciting new learning environments.

Distance Learning: Partnerships. CAES also delivers noncredit professional development courses to working professionals via special distribution partnerships, including the PBS Business and Technology Network.

Students receive video-based education on their computer desktops or in their company’s training center, via satellite broadcast and streaming web video. Future offerings are in development.

Section 5 – Web-based curricular production and support

What happens when the time comes to turn a successful experiment into a sustaining operation?

The Educational Media Creation Center is a new joint enterprise between CAES and MIT Academic Computing that will help faculty from across the Institute develop, customize, and maintain multimedia and web-based class materials using off-the-shelf hardware and software.

With foundation support, the new center will integrate existing digital media resources from MIT’s HyperMedia Teaching Facility, New Media Center, and Information Systems … all in one central location.

Section 6 – Video services

Video support for many CAES projects is provided by our in-house, broadcast-quality video service.

MIT Video Productions assesses client needs and operates state-of-the-art facilities, including distance-learning classrooms, a complete broadcast studio, linear and nonlinear editing systems, and digitizing and distribution facilities.

MVP also provides video services to Institute departments and labs including coverage of important campus events for national cable and broadcast networks, such as recent visits by the UN Secretary General, the Premiere of China, and President Clinton.

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