Adam Hartung: Why Steve Jobs couldn’t find a job today

From Adam Hartung:

Rather than search out growth, most businesses are still trying to simply do what their business has done for decades – and marveling at the lack of improved results…

But now we’re in the information economy… Today, value goes to those who know how to create, store, manipulate and use information.  And success in this economy has a lot more to do with innovation, and the creation of entirely new products, industries and very different kinds of jobs…

Unfortunately, however, we keep hiring for the last economy… While 1,500 CEOs say that creativity is the single most important quality for success today – and studies bear out the greater success of creative, innovative leaders – the study found that when it came to hiring and promoting practices businesses consistently marked down the creative managers and bypassed them, selecting less creative types!..

Until we start hiring promoting innovators we won’t have any innovation.  We must understand that America’s successful history doesn’t guarantee it’s successful future.  Competing on bits, rather than brawn or natural resources, requires creativity to recognize opportunities, develop them and implement new solutions rapidly.  It requires adaptability to deal with new technologies, new business models and new competitors.  It requires an understanding of innovation and how to learn while doing.

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