The people of CAES research, produce, distribute, and support technology- enhanced educational media products that inform and educate, thus helping our customers improve, enrich and enjoy their professional lives.
The site will not only present services and projects in an engaging fashion, it will also provide guidance to potential partners and clients, in the theory and best practices followed here.
Target audience
Primary: potential partners, funders, and clients external to CAES
Secondary: potential or existing partners and clients on campus
Tertiary: providing news, information, and a place to share/showcase our current work with others on the CAES staff
Demographics
Some higher education, web/tech savvy. “Intelligent lay person.”
Overall style
Clean, consistent communication of overall CAES theme: People working toward a common goal of creating an effective new environment for technology- enhanced teaching and lifelong learning on a global scale.
Warm, engaging design representing human interaction (a learning community) in the midst of “cool” technology. Not focusing on distant, abstract technology products and services, but the human angle seen through the faces of people – colleagues, students, faculty
Innovative style, as opposed to traditional corporate style, in type families, colors, repeating shapes and patterns, symbols.
Friendly, accessible, yet professional voice in text
An element of confidence and fun in learning and mastering knowledge and skills
Design parameters
Theme/logo
A common theme among our projects and processes is the “Eureka” moment; the result of many disciplined hours of work. Whereas the environment remains the same, the goal is the moment when the new insight is illuminated.
The CAES logo represents the action of moving “fast-forward,” in other words, starting the fast, forward-looking process which leads to the insight.
The shape is also similar to that of a flag which defines a place or a group. CAES people share this common goal.
Typography
CAES’ typographic system will be used throughout the site. The typography of CAES will communicate MIT tradition, with a sense of innovation. Clean and clear, dignified with a sense of energy.
The system will consist of two families of typefaces, one serif and one sans-serif, which will communicate these characteristics when used in all sizes.
CAES’ primary services cover a diverse range of topics. Therefore, a variety of colors from across the color spectrum will be used to represent CAES services.
Colors will be organic, rather than neon. They should prompt associations with the research and academic environments.
A principal color and two supplemental colors may be used in multi-color media. The colors will be based upon the CAES logo colors that have already been used to present an image for the center
JayCollier: Was 20th century education a monoculture? Are we now seeing evolutionary variations that will become the next plateau? http://t.co/fcu6OiaG 1 day ago
Jay Collier Yes, Daniel. I concur. It is interesting that, as I have benefitted from the increasing power of digital processing and the Internet over the years,... – Apr 01, 2:45 PM
Daniel hi jay i think we’ve become too dependent on the digital world (computers, the internet, digital gadgets, etc) to do things for us that we... – Apr 01, 1:53 PM
Laura Sebastianelli wow! can't wait to see the full version!!!!! And, Jay thank you for sharing this. I was moved to tears! – Apr 02, 10:52 AM
How 10 years of collaborative jams changed IBM (video, resources) - https://t.co/G6bMDaNnYes, Daniel. I concur. It is interesting that, as I have benefitted from the increasing power of digital processing and the Internet over the years,... – Apr 01, 2:45 PM
hi jay i think we’ve become too dependent on the digital world (computers, the internet, digital gadgets, etc) to do things for us that we... – Apr 01, 1:53 PM
wow! can't wait to see the full version!!!!! And, Jay thank you for sharing this. I was moved to tears! – Apr 02, 10:52 AM
MIT CAES Web relaunch strategy
By Jay Collier — July 2000
Strategy
Overall objective
Inform, educate, entertain, and involve users (in that order).
Goals
Site theme
The people of CAES research, produce, distribute, and support technology- enhanced educational media products that inform and educate, thus helping our customers improve, enrich and enjoy their professional lives.
The site will not only present services and projects in an engaging fashion, it will also provide guidance to potential partners and clients, in the theory and best practices followed here.
Target audience
Primary: potential partners, funders, and clients external to CAES
Secondary: potential or existing partners and clients on campus
Tertiary: providing news, information, and a place to share/showcase our current work with others on the CAES staff
Demographics
Some higher education, web/tech savvy. “Intelligent lay person.”
Overall style
Design parameters
Theme/logo
A common theme among our projects and processes is the “Eureka” moment; the result of many disciplined hours of work. Whereas the environment remains the same, the goal is the moment when the new insight is illuminated.
The CAES logo represents the action of moving “fast-forward,” in other words, starting the fast, forward-looking process which leads to the insight.
The shape is also similar to that of a flag which defines a place or a group. CAES people share this common goal.
Typography
CAES’ typographic system will be used throughout the site. The typography of CAES will communicate MIT tradition, with a sense of innovation. Clean and clear, dignified with a sense of energy.
The system will consist of two families of typefaces, one serif and one sans-serif, which will communicate these characteristics when used in all sizes.
Colors
CAES’ primary services cover a diverse range of topics. Therefore, a variety of colors from across the color spectrum will be used to represent CAES services.
Colors will be organic, rather than neon. They should prompt associations with the research and academic environments.
A principal color and two supplemental colors may be used in multi-color media. The colors will be based upon the CAES logo colors that have already been used to present an image for the center
Cover
Inside structure
CENTER FOR ADVANCED EDUCATIONAL SERVICES
“Technology-Enabled Lifelong Learning”
Feature/Spotlight/News Flash (as needed)