Toward an effective online media environment for Bates

By Jay Collier, 5/5/08

Between December, 2007, and April, 2008, I conducted 13 visioning sessions … My primary question has been this: please envision what the next-generation Bates public Web presence might be like 5 years from now. Over 100 people had a chance to share their needs, hopes, and aspirations for the next Bates Web.

Please note that the limitations of using a “Web” oriented framework became apparent early on in the sessions. Instead, accessing content and collaboration through multiple media, multiple devices, and multiple places was paramount. For that reason, future discussions will be organized around the idea of an “online media environment” that supports all kinds of communications — collaboration, information, transaction, and persuasion — with the goal of drawing people into the face-to-face experience that is at the heart of Bates.

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