Why is it important to make sure our Web sites are in alignment with best practices? Imagine getting in a car and finding the steering wheel in the back seat. Or driving on the left in some towns and the right in others. Or having traffic signals with purple, magenta, and orange lights.
Here are principles that can help us evaluate how effective a Web experience really is for our visitors:
For community members and visitors, an effective Web experience should be:
Dependable: Is it available whenever and wherever I need it?
Intuitive: Can I easily explore, find, and contribute?
Useful: Is content relevant, accurate, and up to date?
Engaging: Is the experience appealing? Does it draw me in?
Personalizable: Can I find, save, and subscribe to my interests?
Welcoming: Do I feel a sense of community? Are a variety of perspectives and voices presented?
Meaningful: Is the experience valuable and worth my attention?
This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.
JayCollier: Brooks: Life isn’t a project to be completed; it is an unknowable landscape to be explored thru observation, awareness. http://t.co/Xy4DSsfB 2 days ago
Jay Collier Yes, Daniel. I concur. It is interesting that, as I have benefitted from the increasing power of digital processing and the Internet over the years,... – Apr 01, 2:45 PM
Daniel hi jay i think we’ve become too dependent on the digital world (computers, the internet, digital gadgets, etc) to do things for us that we... – Apr 01, 1:53 PM
Laura Sebastianelli wow! can't wait to see the full version!!!!! And, Jay thank you for sharing this. I was moved to tears! – Apr 02, 10:52 AM
Principles of an effective Web experience
By Jay Collier
This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.