“If you’re seeking word of mouth, you should know who your best customers are . . . by name. You should be feeding them previews of new products, asking their opinion of features you’re considering, and finding out how they think to build marketing copy. You should get testimonials from them.” Who are your best … | Read more.
“Your customers couldn’t care less about your new look, your new design or whether your dog has just had kittens. … I just wanted the website to work. How thoughtless, cruel and uncaring of me. But then I’m only a customer.” Nobody cares about your website (Gerry McGovern) | Read more.
“Don’t think ‘mobile version of a website,’ think ‘mobile component of a larger experience’ [It] should not be a pared down version of the website — a path that thinking of it as a “mobile version” might lead us down. Instead, we want the iPhone app to complement the website — not replicate or miniaturize … | Read more.