“Teenagers prefer websites that have dynamic and engaging interactive activities, such as quizzes and games….
However, “college students are much more goal-oriented. They like interactivity only when it serves a purpose and supports their current tasks. At the college level, users make a separation between play and work and don’t require websites to entertain them at all times. Instead, students consider websites as tools. A good site is one that helps them quickly accomplish their goals….
Students often judge sites on how they look. But they usually prefer sites that look clean and simple rather than flashy and busy. One user said that websites should ‘stick to simplicity in design, but not be old-fashioned. Clear menus, not too many flashy or moving things because it can be quite confusing.’…
“Students don’t like to learn new user interface styles. They prefer websites that employ well-known interaction patterns. If a site doesn’t work in the expected manner, most students lose patience and leave rather than try to decode a difficult design….
“Students associate Facebook and similar sites with private discussions, not with corporate marketing. When students want to learn about a company, university, government agency, or non-profit organization they turn to search engines to find that organization’s official website. They don’t look for the organization’s Facebook page…”
- Excerpts from Jakob Nielsen’s Alertbox